Client

Pepsi

Year

2015

Role

  • User Experience
  • Design
Deliverables
  • Mobile App
  • Design System
  • Iconography

Pepsi encourages millennials to hang out and earn mobile rewards

By leveraging mobile location to award points to friends who are hanging out together, PepsiCo is attempting to add more mobile fizz to its new loyalty program and gain an edge over Coca-Cola.