Southwest Airlines: 175 Stories

“No-frills air carrier Southwest is introducing a new campaign inspired by the reasons why customers fly the airline, and it breaks the mold of what you might think of your seatmate. The campaign, ‘Behind Every Seat is a Story, Behind Every Story is the Reason for Transfarency’ tells the real stories behind the airline’s passengers.”The Drum 

Role: Art Director & Design  Agency: GSD&M

Live Site