Southwest Airlines

Serenade at 35,000 Ft.

Southwest Airlines wanted to do something special for their Rapid Rewards members’ birthdays. So we created a unique 180 degree interactive video experience with Judah and the Lion to wish them happy birthday with a song written just for them that they could record, customize with filters and stickers and share. No two videos look the same, and is personally addressed to them in audio.

Unique Video

180 video allows user to record their experience from their unique POV.

Customization

Using filters and stickers, users can tailor their experience to their own style.

Invision Prototype

Customized Audio

A database of hundreds of names allows voice over to talk directly to say user’s name.

Save and Share

Once done editing, share with family and friends across all social medias.

Walkthrough