Verizon #FiosInstant Launch for Gamers

On 2.16.17, the day Halo Wars 2 launched, Fios Instant Internet gave away 750 free downloads of Halo Wars 2. These downloads were only available for an instant, so gamers had to act fast.

Role: Art Direction     Agency: MRM//McCann

We generated buzz around the giveaways by partnering with five of the most influential gamers. They let fans know when each drop happened and promoted our campaign hashtag, #FiosInstant

Then, we give four people who download the game at each drop a chance to be invited to play Halo Wars 2 against one of our influencers live on Twitch.   

While waiting to find out if they have won a free copy of Halo Wars 2, players opt in to watch a short video explaining just how Instant Fios actually is.